Pancake Town Podcast
Episode 78 - Thirty-Six T-Shirts

Episode 78 - Thirty-Six T-Shirts

June 11, 2019
In this week's episode, Emily and Michelle discuss the viral story about an influencer with 2.6 million Instagram followers who couldn’t sell 36 t-shirts.  Well, technically it was 252 t-shirts, and the t-shirts weren't even t-shirts, but you know how the internet is...
 
They dig into all of the reasons this poor girl's new business venture didn’t work and how it’s not so easy to transition your audience from simply giving you a ‘follow’ to giving you cold hard ca$h.
 
 
*alternate description:
Emily and Michelle intend to discuss the viral story about an influencer with 2.6 million Instagram followers who couldn’t sell 36 t-shirts, but then they end up ranting about politics, religion, reproductive rights, and guns instead.  *of course*
Episode 77 - I Wish I Could Flat Lay Everything

Episode 77 - I Wish I Could Flat Lay Everything

June 4, 2019

This week, Michelle and Emily welcome special guest, Jamie Tubbs of Jamie Tubbs Studio and try to answer the age old question of ‘can you making a living as an artist?’.  Even though the internet, social media, and the handmade community are making art more accessible than ever before, it’s still tricky to find the right balance between the retail world and the art world.

Episode 76 - Those Aren’t Real Problems, Charlie!

Episode 76 - Those Aren’t Real Problems, Charlie!

May 28, 2019

This week, Emily and Michelle look to their unofficial life coach, Emily McDowell, for advice on how to decondition yourself from an addiction to chaos.  Michelle finally turns off the Shopify cha-ching notification and Emily shares a major breakthrough she had at work last week.

 

Check out the "Addiction to Chaos" posts on Emily McDowell's Instagram here and here.

Episode 75 - Email Marketing Thingys

Episode 75 - Email Marketing Thingys

May 21, 2019

In this week's episode, Michelle and Emily research email marketing platforms for possible replacements for MailChimp since they no longer have an integration with Shopify.  They compare the programs based on price, template designs, automation and reporting, ease of use, and the absurdity of their names.

Episode 74 - What’s Your Leaning Tower?

Episode 74 - What’s Your Leaning Tower?

May 7, 2019

Emily and Michelle get right back to business after a busy weekend at Show of Hands... just in time to react to Instagram’s newest potential change: hiding "likes".  Is this really for our benefit to make the app more fun/genuine or is there an ulterior motive?

Episode 73 - Spend Your Money at SHOW of HANDS

Episode 73 - Spend Your Money at SHOW of HANDS

April 23, 2019
OMG, SHOW of HANDS is this weekend and Emily and Michelle already have their shopping lists ready!
 
In addition to going to local craft fairs, they talk about the importance of supporting small businesses year round.  
 
Vendor SHOUT-OUTS include: 
E.Lo Ceramics, Jamie Tubbs Studio, Paisley Paper Co, Ponnopozz, Grace M. Gaynor, The Sunday Standard, Hungry By Nature, Geek Chic Fashion, Cago Supply Co., Alapash, AND Studio, The Willary, Ella Calas Jewelry, Everand, Locked and Layered, Long Dog Dandy, Hunter Labs, Wildship Studio and more!
 
If you're in Chicago, see us (and all of the vendors we shout out in this episode) THIS WEEKEND:
 
SHOW of HANDS Spring
April 26-28, 2019
Artifact Events
4325 N Ravenswood Ave.
CHICAGO
 
Get all the info at
Episode 70+ Like the Dotcom Bubble But With Way Less Money

Episode 70+ Like the Dotcom Bubble But With Way Less Money

April 16, 2019
Show favorites, Sarah deHebreard (Bonnie™) and Julie Madison (Long Dog Dandy), join Emily and Michelle on the podcast after they spent the afternoon at the new Markets for Makers event.  Besides the obvious critiques like narrow aisles and bad lighting, it was impossible to ignore the fact that a large number of vendors weren’t actually "makers".  Despite having lots of negative feelings about the event, they end the discussion on a positive note with shout outs to the vendors that they loved and made purchases from.
 
WARNING: Many drinks were consumed before, during and after the recording of this episode!
Episode 71 - A.O.T.P.

Episode 71 - A.O.T.P.

April 11, 2019
In this week's episode, Emily and Michelle revisit one of their favorite topics to rant about: Dropshipping.  Since their first dropshipping episode (Ep. 45: Drop Ship Rosé), it really seems like these businesses have started to infiltrate the handmade world.  They talk about the ways they have learned to identify a dropship store and the things we should all be doing to make sure it’s clear that our shops are handmade.
 
BONUS: Listen 'til the end for our rave review of The OA: Season 2.
Episode 70 - What Does Anniversary Smell Like?

Episode 70 - What Does Anniversary Smell Like?

March 19, 2019

Michelle and Emily chat with Sarah deHebreard of Bonnie™ about a brand refresh for the 10 year anniversary of her Chicago-based, natural skincare business.  They talk about simplifying and elevating her packaging by having boxes cut and printed, adding custom labels with a new color scheme, and a whole lot more!

*Also, be sure to check out the BONUS Tiny Rant - recorded right after this episode - available when you subscribe to our Patreon page!

Episode 69 - If We Kept Talking, You’d Be On Shark Tank

Episode 69 - If We Kept Talking, You’d Be On Shark Tank

February 26, 2019

Mandy Adamick of Madcanvases joins Emily and Michelle for a brainstorming session.  Mandy is looking to quit her full time job and she wanted to get an outside perspective on how to accomplish her goals.  They focus on adding to her product line, updating wholesale listings, and promoting her custom work.