In this week's episode, Michelle and Emily dive into the topic of "maker guilt," or, more specifically, the current trend of small businesses like ours feeling like they need to apologize for advertising their products and trying to make money.
Times are tough and there's a lot going on in the world, both politically and economically, which can make regular 'ole advertising feel trivial - and even inappropriate. We try to squash these feelings and give you (and ourselves) some tangible - and guilt-free - ways to continue to promote your work and get those bills paid!
After they get some feelings about non-maskers out of their system, Emily and Michelle spend this episode talking about ways to prepare for this coming holiday season. With in-person events potentially being canceled well into next year, how can we small business owners position ourselves now to make up for those lost sales?
As we enter a full month of the 'stay-at-home' order here in Illinois, Emily and Michelle record another Quarantine Chat episode from the safety of their respective homes. This week, they talk about the divisive and problematic issue of labeling businesses ESSENTIAL and NON-ESSENTIAL, and Emily suggests categorizing businesses as HIGH-RISK and LOW-RISK instead.
As stay-at-home orders are extended in Illinois, and across the country, Emily and Michelle continue to record their Quarantine Chat series from the comfort of their separate homes... In this week's episode, they try to bring a little positivity to this whole shit-show by sharing ways that we can support small businesses and shouting out some of their favorite brands and products!