Episode 57 - Social Media Time-Suck

October 16, 2018

In this episode, Emily and Michelle share what time management techniques actually work for them, while also trying to figure out how to spend less time on their phones.

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Episode 56 - Instagram is the Thing in the Dumpster

October 9, 2018

In this episode, Emily and Michelle give you a million reasons (and one pretty rough analogy about garbage) to start putting more of your marketing efforts into email campaigns instead of driving yourself nuts posting on social media.

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Episode 55 - Anything Under an Hour is an Hour

October 2, 2018

In this week's episode, Emily and Michelle dive into the mysterious world of custom pricing.

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Episode 54 - Materials + Labor + Pain-In-The-Ass Fee

September 25, 2018

In this episode, Emily and Michelle tackle the topic of how to price your work.  They refamiliarize themselves with small business tips coming from blogs and free guidelines to actual books from the library. They discover that there is a wide range of opinions on how to arrive at your retail price: some good, some bad, and some that involve some pretty terrible math...

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Episode 53 - 7 Rules for Listening to this Podcast After You’ve Cuffed Up

September 18, 2018

This week, Michelle and Emily record at Perkolator Coffee in Portage Park.  Michelle signs up for a set of small business "starter kits," which - weirdly enough - came from Girlboss.com.  (You might remember one of our very first episodes, Episode 5: Ruth Bader Ginsburg is Not a Girl Boss)...  We nitpick several "articles," learn about emoji usage on Venmo and ultimately decide that "millenial" is a bullshit term that everyone should really stop using.

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Episode 52 - Did You Bring Your Spreadsheet to the Craft Fair?

September 11, 2018

This week, Michelle and Emily attend the Renegade Craft Fair in Chicago and make it all the way through in record time: 4 hours!  After shopping, talking to vendors, and making notes, they sit down at Picante Taqueria for lunch.  They discuss just a few of their favorite vendors, what made certain booths more successful than others (spoiler alert: it’s signage and color), and - most importantly - share what purchases they made at the show!

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Episode 51 - In Four Places at the Same Time

September 4, 2018
For this week's episode, Emily and Michelle visit Edgewater Candles’ new live/work space in Evanston for their 3rd (or 4th or 5th?) guest spot on the podcast.  Get ready for Pancake Town’s longest episode to date!  (Don't worry, we take a break in the middle!)  The group discusses the trendy topic of scaling up and why growing your business doesn’t always have to mean getting bigger.  
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Episode 50 - Don’t Worry… This Podcast Will Never Be Popular

August 28, 2018

This week, Michelle and Emily record the 50th Episode of Pancake Town the Podcast!  They talk about the idea of Community over Competition, and each shout out a few of their favorite designers and business owners.

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Episode 49 - Yeah, It’s Called Heroin.

August 23, 2018

In this week's episode, Michelle and Emily have breakfast at Alps Pancake House (where Pancake Town's name came from)!  They talk about rejection, customer disappointment, taking things too personally in business...  and not taking things personally enough.

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Episode 48 - A Stool With My Name On It

August 14, 2018

We're back!  After a little post-birthday break, Michelle and Emily are excited to welcome special guest Amber Favorite of A.Favorite Design for an on-location episode at Nighthawk in Albany Park.  Amber gives us the behind-the-scenes of relocating her design studio and creating a community letterpress space, all with the help of a Kickstarter campaign.  Get some tips and tricks for launching your own Kickstarter (big or small) and learn how you can support Amber's amazing project!

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